G Sabini-Roberts
Trans, queer, and autistic entrepreneur, trainer, writer, speaker and activist.
Finalist in the 2025 National Diversity Awards:
Positive Role Model Of The Year (LGBT).
G Sabini-Roberts
Trans, queer, and autistic entrepreneur, trainer, writer, speaker and activist.
Finalist in the 2025 National Diversity Awards: Positive Role Model Of The Year (LGBT).
This website is designed to give you a brief overview of G’s work, their passions and projects, and to help you find the various ways that you can commission, collaborate and connect with them.
SPEAKING
Speaking
G loves showing up in new spaces to inspire, educate and entertain. As a queer, nonbinary, neurodivergent business owner with decades of activism experience, they bring unique perspectives and ensure every voice is heard.
Recent talks include:
- The Death Of The Ideal Client Avatar – Alternative (And Infinitely More Inclusive) Ways To Define, Reach And Resonate With Your Audience
- Navigating Gender – How To Create and Run Safe & Inclusive Spaces
- LGBTQ+ Inclusion for Children & Young People In The UK
Always leading with curiosity and kindness, they bring their unique stories from the margins of gender, neurotype and sexuality to deliver thought-provoking and memorable experiences to your audience.
If you would like to invite G to speak at your event, in the first instance, please email brandingbyg@gmail.com.
Branding
Branding By G
Design With Heart Since 1997
With a first-class design degree and over two decades of experience, G has helped thousands of brands, from start-ups to multinationals. Their collaborative sessions bring out the magic in every brand, creating strategy and visual language that helps them shine.
Education
Rainbow Wise
LGBTQ+ Inclusion Training That Works
G has facilitated LGBTQ+ spaces since 1996 and delivered professional inclusion training since 2020. In 2024, they co-founded Rainbow Wise to offer accessible online training for schools and professionals working with children and young people.
Activism
From Words To Action
Ticked Off
A raw and powerful panel discussion on what it’s really like to exist as a marginalised human in today’s world, what genuine, non-performative allyship looks, sounds and feels like and how you can do it better.
A collaborative project with Lindsay McGlone, H Arlo Harris and Regina Martin.
Trans Allyship Now
A session held in the wake of the UK Supreme Court ruling on 16th April to provide simple, accessible, myth-busting information on what the ruling means for the LGBTQIA+ community, why trans and cis people should both be concerned and what allies can do to help.
A collaborative project with Jenn Wilson and assorted friends and colleagues.
books
G as an author
G has been creating content and educational resources for two decades, whether that be as part of community education or undergraduate programmes or in the entrepreneurial space.
Some of that content has evolved into books:
The Neurodivergent Guide To Entrepreneurship
Co-authored with Sara Kedge
Most of the resources that exist to support people on their entrepreneurial journey is designed by and for neurotypical people. This results in neurodivergent people designing businesses using the same models that burned them out in the first place, and that sucks.
We know there is another way.
This book will help you to work out if self-employment really is for you and – if it is – give you practical, implementable advice on how to set up, maintain and grow a business that actually works for you and your deliciously different brain.
When Is A Women’s Group Not A Women’s Group?
By G Sabini-Roberts
We live in a world where trans lives are now mainstream and many forms of nonbinary and gender-diverse identities exist. This is also a world in which some people have very strong views about how other people should identify and be treated.
If you happen to be running – or thinking of running – a group, programme or event for women (or for a specific group of people for whom gender may be a defining feature) then you need to have an understanding of some of these issues so that you can lead with integrity.
This book will help you gain that understanding.
Since the Supreme Court ruling in April 2025, G has made a PDF version of this book available to any and everyone. You can download it for free.
AS SEEN IN:
Writing
Stories, Blogs & Real Talk
G regularly posts content about inclusion, allyship and the realities of being a marginalised person in the current climate. Sometimes this content gets saved as blog posts. Here are a few examples…
Writing
Stories, Blogs & Real Talk
G regularly posts content about inclusion, allyship and the realities of being a marginalised person in the current climate. Sometimes this content gets saved as blog posts. Here are a few examples…
